STAEDTLER LUNA Colour Pencils

12 May 2009

STAEDTLER LUNA Colour Pencils
Advertising Campaign
September 2008

This project aims to create awareness on the positive qualities of STAEDTLER LUNA Colour Pencils. This project comprises 2 promotion campaigns: Children Drawing / Colouring Competition & Free Colour Pencil Collection.

Drawing / Colouring Competition
As children constitute the main target audience, a drawing / colouring competition using STAEDTLER LUNA Colour Pencils would be initiated. It could be held independently by STAEDTLER or in collaboration with schools, museums or other events. For this competition, a simplified package of primary colours half-size colour pencils would be provided. This allows children to test the qualities of the watercolour pencils.


Drawing / Colouring Competition promotional poster

Winning entry of this drawing / colouring competition will be used for the limited edition packaging design. Plus, all shortlisted works of the competition could be exhibited to promote the brand and showcase the talents of these children. Furthermore, winner of the drawing / colouring competition would be rewarded with STAEDTLER LUNA products.


Limited edition packaging design based on winning entry

Free Colour Pencil Collection
Empty packaging box imprinted with message "filled up this box with STAEDTLER LUNA Colour Pencils" and free colour pencil can be distributed to target audience at places where they frequent, like Bras Basah where there is a high concentration of art students, artists and designers. A campaign calendar indicating what colour will be distributed at a specified place and time. This type of "free gift" marketing technique would most probably attract much attention and hype. To complement this marketing strategy, the packaging can be the winning entry of the abovementioned children drawing / colouring competition.


Instruction for Free Colour Pencil Campaign


Campaign Homepage

[This project was submitted for "VIS220 Graphic Design 1" module during AY2008/2009 Semester 1 (ADM Year 2 Semester 1). "VIS220 Graphic Design 1" is a Visual Communication Major Core course offered by Nanyang Technological University (NTU) School of Art, Design and Media (ADM) and was taught by Mr Steve Lawler.]

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