ROCK or DIE

05 May 2010

ROCK or DIE
CD Advertisement for Magazine
B5 (17.6cm × 25cm)
Paper
April 2010

"ROCK or DIE" is a fake advertisement specially created for my magazine "Music is my LIFE". This fake advertisement is created because this magazine assignment requires all photographs and illustrations featured to be my own creations.

"ROCK or DIE Singapore Limited Edition" is a fake localized edition of Aikawa Nanase best album "ROCK or DIE", which was released on 16 February 2010 in Japan. This edition features an imagined tracklisting that is different from the original.

The image featured is shot by me when Aikawa Nanase performed at Fort Canning Park on 10 June 2006. For more details of the concert, please read my blog entry Aikawa Nanase Fort Canning Live 10.6.06.


ROCK or DIE Singapore Limited Edition advertisement

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ROCK or DIE   © 文彬 2004~2024. All rights reserved.

Dynamic Romantic Memories

Dynamic Romantic Memories
CD Advertisement for Magazine
B5 (17.6cm × 25cm)
Paper
April 2010

"Dynamic Romantic Memories" is a fake advertisement specially created for my magazine "Music is my LIFE". This fake advertisement is created because this magazine assignment requires all photographs and illustrations featured to be my own creations.

"Dynamic Romantic Memories" is a fake best album by the J-pop girl group DRM. The album is a memorial release to commemorate lead vocalist Hasebe Yu's departure from the group on 31 July 2008 to pursue a solo career.

Most of the songs are included as alternative version. Disc 1 "Dynamic" contains dance tracks of the group, while Disc 2 "Romantic" comprises ballad. Whereas Disc 3 "Memories" includes solo tracks by the 8 members.


Dynamic Romantic Memories advertisement

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Dynamic Romantic Memories   © 文彬 2004~2024. All rights reserved.

VELOCITY

VELOCITY
CD Advertisement for Magazine
B5 (17.6cm × 25cm)
Paper
April 2010

"VELOCITY" is a fake advertisement specially created for my magazine "Music is my LIFE". This fake advertisement is created because this magazine assignment requires all photographs and illustrations featured to be my own creations.

"VELOCITY" is a fake best album by the veteran J-pop girl group SPEED. The album is a memorial release by their former record label Toy's Factory to commemorate SPEED's reunion in 2008. This best album includes all singles, coupling tracks and promotional videos released via Toy's Factory between 1996 and 2001.


VELOCITY advertisement

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VELOCITY   © 文彬 2004~2024. All rights reserved.

Timberland nature playground

22 January 2010

Timberland nature playground
Environmental Branding Campaign
October 2009

This is an environmental branding project for Timberland. The objectives of this project is to visually express the brand in an environment without using its logo and merchandise. The project also aims to enhance Timberland corporate social responsibility and the importance of reforestation. The concept is to bring nature landscape into an urban city and to encourage city dwellers to experience outdoor activities.

This environmental branding project needs to be implemented at the plaza outside Raffles City, at the junction of North Bridge Road and Stamford Road. The gray concrete façade of Raffles City is transformed into a green nature landscape through the use of canvas, while the granite tiles of the plaza is covered with portable grass turf. In line with Timberland environmental friendly and socially responsible policies, the brand is visually expressed through placement of tree trunks used for reforestation tree pruning programmes. Boulders and recycled rubber tyres are strategically placed to create a simple rugged playground and at the same time, not obstructing pedestrian traffic flow. Swings constructed using recycled rubber tyres allows passer-bys to rest and chill in comfort.


Site Plan


Site Elevation


Site Model

[This project was submitted for "VIS360 Environmental Design" module during AY2009/2010 Semester 1 (ADM Year 3 Semester 1). "VIS360 Environmental Design" is a Prescribed Studio Elective course offered by Nanyang Technological University (NTU) School of Art, Design and Media (ADM) and was taught by Asst Prof Deborah Lee Alden.]

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Timberland nature playground   © 文彬 2004~2024. All rights reserved.

STAEDTLER LUNA Colour Pencils

12 May 2009

STAEDTLER LUNA Colour Pencils
Advertising Campaign
September 2008

This project aims to create awareness on the positive qualities of STAEDTLER LUNA Colour Pencils. This project comprises 2 promotion campaigns: Children Drawing / Colouring Competition & Free Colour Pencil Collection.

Drawing / Colouring Competition
As children constitute the main target audience, a drawing / colouring competition using STAEDTLER LUNA Colour Pencils would be initiated. It could be held independently by STAEDTLER or in collaboration with schools, museums or other events. For this competition, a simplified package of primary colours half-size colour pencils would be provided. This allows children to test the qualities of the watercolour pencils.


Drawing / Colouring Competition promotional poster

Winning entry of this drawing / colouring competition will be used for the limited edition packaging design. Plus, all shortlisted works of the competition could be exhibited to promote the brand and showcase the talents of these children. Furthermore, winner of the drawing / colouring competition would be rewarded with STAEDTLER LUNA products.


Limited edition packaging design based on winning entry

Free Colour Pencil Collection
Empty packaging box imprinted with message "filled up this box with STAEDTLER LUNA Colour Pencils" and free colour pencil can be distributed to target audience at places where they frequent, like Bras Basah where there is a high concentration of art students, artists and designers. A campaign calendar indicating what colour will be distributed at a specified place and time. This type of "free gift" marketing technique would most probably attract much attention and hype. To complement this marketing strategy, the packaging can be the winning entry of the abovementioned children drawing / colouring competition.


Instruction for Free Colour Pencil Campaign


Campaign Homepage

[This project was submitted for "VIS220 Graphic Design 1" module during AY2008/2009 Semester 1 (ADM Year 2 Semester 1). "VIS220 Graphic Design 1" is a Visual Communication Major Core course offered by Nanyang Technological University (NTU) School of Art, Design and Media (ADM) and was taught by Mr Steve Lawler.]

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STAEDTLER LUNA Colour Pencils   © 文彬 2004~2024. All rights reserved.

LEVI'S Tag Yourself

LEVI'S Tag Yourself
Advertising Campaign
27cm × 29.5cm
Opaque metallic package containing assorted fabric, materials and instruction
February 2009

"LEVI'S Tag Yourself" is a guerrilla promotion campaign to reinforce LEVI'S brand image of original, masculine, rebellious and youthful. It provides consumer with the opportunity to design their own pocket.


Packaging design for "Tag Yourself"

An opaque metallic package inclusive of assorted fabric, materials and instruction would be issued to target audience (age 13 ~ 25) at designated place. Recipients are encouraged to use these fabrics and materials to create Levi's signature M stitches (found on the pockets of all Levi's jeans). Upon completion, participants could bring their masterpieces to the stated venue for professional tailor to sew their design onto a pair of Levi's jeans.


Assorted fabric, materials and instruction included in package

[This project was submitted for "VIS260 Graphic Design 2" module during AY2008/2009 Semester 2 (ADM Year 2 Semester 2). "VIS260 Graphic Design 2" is a Visual Communication Major Core course offered by Nanyang Technological University (NTU) School of Art, Design and Media (ADM) and was taught by Asst Prof Deborah Lee Alden.]

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LEVI'S Tag Yourself   © 文彬 2004~2024. All rights reserved.